Valley Breeze

The Valley Breeze Woonsocket North Smithfield 11-15-2018

The Valley Breeze Newspapers serving the Northern Rhode Island towns of Cumberland, Lincoln, Woonsocket, Smithfield, North Smithfield, Pawtucket, North Providence, Scituate, Foster, and Glocester

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THE VALLEY BREEZE | Holidays 2018 47 This is what it means to shop local in the United States. Small Business Saturday • Small Business Saturday started in 2010. That year, the event was spon- sored and promoted by American Express to encourage the growth of small businesses. • Small Business Saturday took a dip in 2017, both in foot traffic and in overall dollars spent. The shopping holiday saw 108 million shoppers who spent approximately $12.9 bil- lion, which according to the National Federation of Independent Business and American Express, is 4 million shoppers and more than $3 billion less than the year before. • The state-by-state breakdown of the day shows that a majority of par- ticipation was through restaurants and bars, with 41 percent of people dining local. This was followed by purchases of clothing and accessories from small businesses (24 percent), grocery stores (23 percent) and then coffee shops (22 percent). Shopping Small • You may have already heard more mainstream statistics regarding your dollars (such as when you spend $100 at a local business, approximately $68 stays in the local economy, rather than just the $43 if you would spend that same money at a big-box store.). But did you also know that small busi- nesses accounted for more than half the jobs that have been created in the last decade? • Additionally, small businesses donate 250 percent more than corpo- rate businesses to non-profits and to community-based causes, according to the Seattle Good Business Network. • While some shoppers won't pur- chase items directly on Shop Small Saturday, the shopping holiday has definitely increased small business awareness. People have begun to shop small on other days and more consis- tently throughout the year. – © 2018 Green Shoot Media Shop Local Fast Facts Shopping local has become on trend thanks in large part to nationwide marketing campaigns. In fact, Small Business Saturday has become a shopping holiday in its own right – and fares well against its more big-box competitors Black Friday and Cyber Monday. NOV-15-2018-MAG-CL-88-Laura.indd 47 11/7/18 10:35 AM

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